AIPL is coming up with a Hybrid Retail Model which is a crossover between a shopping mall and high street retail, in order to address the concerns of the retailers and to provide quality organized shopping to people. Imagine a bazaar, a place where the entire family – entire town comes together and no one has to worry about irritants such as parking, hygiene and security. The Celebration Bazaar, Gobindgarh – Khanna will be the first organized bazaar in the region to take care of factors such as these and more, and take the experience of evening extravaganzas in towns to the next level, a modern retail concept that integrates flavors of traditional shopping and best international practices catering to very affluent catchments.